Tuscan born Alberto Moretti is the expression of the youngest creative enterprise based on excellence. Since 2006, he has been artistic director of Arfango, a label established in 1902 and identified by its large white snowy owl, a universal good luck charm. In just a few seasons, Moretti has transformed this family brand into the cultural phenomenon of the velvet heart. This footwear line brings the fabric of the most elegant slippers to moccasins, desert boots, and bike shoes, adding accessory after accessory from belts to bicycles.
Moretti struck gold with the artisanal roots of his land, creating a niche for the Neo Dandy’s objects of desire.
Top dandy of course, is his friend Lapo Elkann. For this creative eclectic, Moretti also produces shoes under the Italia Independent brand.
His past includes time among the Car Shoe lines, owned by Antonio Moretti Senior in partnership with Patrizio Bertelli. This acquisition was the fruit of Alberto Moretti’s work on product style and quality.
Father of little Bianca Maria and Fiamma and married to Vanessa Zoppas, in his free time, Alberto cultivates his passions: work and horses. He is one of the top Italian polo players, winner of several prestigious trophies of the Polo Gold Cup international circuit. Moretti trains in the Tuscan countryside of classic Chianti, site of the Moretti family’s vineyard Tenuta Sette Ponti in the Arezzo province, formerly owned by Margherita and Cristina Savoia D’Aosta.
Q: Tell us something about yourself that people might find surprising.
A: When I was 3, I used to ask my mother to wear a tie or bow-tie.
Q: Name your number one vice.
A: I would go to a party every single night of the week...but I can't.
Q: Which three things should every guy have in his wardrobe?
A: Tuxedo, double breasted jacket and velvet shoes.
Q: What are some common fashion mistakes men make?
A: White socks with white pants and white shoes. They tend to all look the same in the end.
Q: On the other hand, What do you think men are doing correctly?
A: I love a blazer and jeans.
Q: How would you describe your personal style?
A: Sophisticated and dandy with a twist.
Q: Who is your style IKKON/inspiration?
A: Gabriele D'Annunzio: a prince, poet and writer......super dandy.
Q: In your opinion, what city has the best men's style?
A: There is not one city that I consider better than another. You can find style in the middle of the desert. Last week I was at a party in Amsterdam which is not considered a fashion capital...well, I was impressed how cool the guys were.
Q: What is the best perk of being a designer?
A: Travelling all around the world.
Q: If you weren't a designer....what else would you like to be doing?
A: I can't imagine not being a designer. It's what I love.
Q: Obviously you're very busy, but when you get a chance, how do you like to spend your free time?
A: Family is my number one priority, my wife Vanessa and my two daughters Bianca Maria and Fiamma. Sports, I love to play polo in our Tuscan country house where we can have fantastic food and great red wine. In general, all sports, a man should practice something.......and contemporary art is my passion.
Q: What is your favorite relaxation destination?
A: My favorite city is NY, unique for its energy. If I need to relax I surely would pick a Mediterranean spot like Capri, Sardinia, or Portofino ....... So fantastic!
Q: What is playing on your ipod?
A: Depends on what I do, for sports I love techno and dance, classical or opera at home, and soul when I'm designing.
Q: What inspired the Arfango S/S collection?
A: My summer collection is a mix of "happy colours" inspired by a nice day on the Cote d'Azur, where you can have fun with your partner or friends having good champagne and lovely fish. And going to the Cannes film festival or a party in Saint Tropez. For this reason you can find new color on a velvet loafer or in the more casual millemiglia driving shoes.
Q: Describe the Arfango man.
A: The Alberto Moretti Arfango man is very strong, sophisticated, loves to be loved and loves loving.
Q: What sets Arfango shoes apart from other brands?
A: My shoes have a velvet heart.
Q: Be honest....how is it working with your two brothers?
A: It's actually great. We have the same background and the same taste. At the same time, we have three distinct personalities: one is creatively oriented, one is financially oriented, and one is a mix of the two.